Marketing Manager

Full Time
Northampton

We’re looking for a Marketing Manager to join our team in Northampton. If you are a marketing manager that has a collaborative approach to working, is adaptable and relishes owning complex problems in a dynamic and challenging (but very enjoyable) working environment then this could be the ideal role for you.

We are a small but rapidly growing organisation that is operating in the AI space and has the benefit of providing all of the opportunities you might expect in a start-up. We are moving to a SaaS based model and are looking for an individual to implement the required digital strategies into our sales funnel. Through building the funnel with automation tools like Hubspot and and then feeding the funnel through content campaigns. The ideal candidate will be interested in helping the business expand and mature through the introduction of new ways of working and the application of experience learnt elsewhere. Key responsibilities include the full range of tasks that you would expect as a marketing professional experienced in independently managing a marketing function that is critical to the success of the business, including: development of the company’s value proposition, enhancing our web and social media presence, production of thought leadership articles, blogs, video content and PR announcements, defining and managing client acquisition campaigns, production of high-quality sales collateral and brand management.

More specifically, the Marketing Manager will:

- Support the development and delivery of a marketing strategy and quarterly plans
- Define, implement, manage and optimise acquisition campaigns
- Maintain and update the value proposition
- Content production and publication – including finding influencers and partners to contribute
- Support commercial lead generation with collateral production
- Explore new opportunities across digital and offline to target prospective audiences
- Own and develop the company website and manage company social media accounts
- Building automation process into our sales funnel
- Management of various technology platforms including, Google analytics, mailChimp and Hubspot (or similar)
- Analysis and optimisation of ad campaigns and sales funnel

We'd love it if you had:

- A minimum of 3 years’ marketing experience
- Experience, designing, sourcing and implementing quality digital content
- Recognised marketing qualification (desirable)
- Experience driving marketing activity to directly influence B2B sales
- Generation of thought leadership articles that are of publishable quality in industry journals and national media
- Design and production of impactful sales collateral
- Design, production and management of web and social media sites
- Excellent knowledge of digital marketing
- Saas business experience would be advantageous
- Experience using and implementing digital platforms to support and optimize the sales strategy (hubspot or similar)


What we think makes a great Marketing Manager:

- Strong problem solving skills and willingness to think outside the box and roll up one’s sleeves to get the job done
- Hybrid skill sets, a jack of all trades
- A great communicator
- Attention to detail
- Can rapidly iterate marketing strategies to achieve an outcome
- Highly developed written and spoken communication skills
- A sense of ownership over all aspects of the marketing lifecycle